Online Video Marketing

An audiovisual introduction creates a more personal touch for your Website, and gives potential customers a better understanding of who you are. In addition, video is an excellent way to communicate important information about the products or services that your company provides to a very broad audience. By integrating video into your company's Web site and online marketing efforts, you can bridge the gap between the traditional face-to-face meeting and the anonymous digital world of the Internet, since information about your company is delivered in a conversational matter.

Benefits of online video marketing

Verbally communicate valuable information to prospects, investors, and employees Prospects will perceive your company as an expert in your field Your company will enjoy substantial cost savings compared with television commercials (one-time fee only)

Development Process

MBD develops custom online videos for our clients. What differentiates our videos from others is their strategic purpose; each video aims to serve as a marketing tool for our clients. We begin the development process with an in depth assessment of our clients' aims for the video and their online marketing objectives. From there, we assist in the development of a script that incorporates the clients' objectives for the video. A director and videographer then create a blueprint for the video. Shooting typically takes place in 1-2 sessions; however this depends on the scope of the project. Following shooting, editing of the video will commence and may take up to several weeks to be completed.

Types of videos

Podcast - downloadable videos that can be distributed to prospects via the internet or email for download; typically 2-10 minutes in length

Commercial – brief introduction that appears on the Website; typically 30 seconds in length

Form Object